Bauran Promosi Pada Dealer Yamaha Tretan Motor Dengan Pendekatan Mixed Methods

This study aims to determine whether the promotional mix consisting of advertising, personal selling, sales promotion, public relations and direct marketing affects purchasing decisions. The research method used in this is mixed methods, which a combination quantitative qualitative methods. data collection strategy sequential explanatory, namely with two stages. Data analysis approaches. results show that all each variable has significant effect on decision variables supported by approach, form applied dealers. Yamaha Tretan Motor.